Google’s Super Bowl 58 commercial, which features a voiceover from Stevie Wonder, has managed to capture the hearts and tears of more than a few people.
Every year, some company makes a Super Bowl ad that manages to really grab viewers’ attention. Back in 2018, for example, it was Tide with its series of spoofed commercials, and in 2022, it was Meta with its dark and depressing ad about a world that abandoned in-person gatherings for ones that happen in virtual reality. We haven’t seen anything so uncomfortable during Super Bowl 58, but viewers have crowned Google’s Pixel 8 spot the most heart-wrenching of the bunch, with many users across social media responding via crying emojis and GIFs. Google has also been praised for helping educate the public about a common misconception — that someone who is blind only sees black, which is often not the case.
The commercial centers around a feature called Guided Frame, which makes it possible for individuals who have low vision to snap high-quality images thanks to a mix of AI and voice prompting.
