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Did you watch the Super Bowl? If so, you were far from alone. And I mean very, very far. The early ratings are in and CBS absolutely cleaned house on Sunday night. The big game always draws a lot of viewers, but CBS averaged more than 123 million across all of its outlets, with 120 million tuning in to the primary broadcast network. That’s not just the biggest audience for a Super Bowl game (a seven percent increase over last year) but was nearly the biggest television audience of all time for anything. The network is claiming that it was nearly as big as the audience for the moon landing. (We’ll break that down here.) But was that because of the popularity of those two teams? Or was it because Taylor Swift was there? If the latter, that’s kind of a sad statement about our popular culture in my opinion. More on that in a moment. (NY Post)
Super Bowl 2024 delivered record viewership for CBS Sports.
CBS announced Monday that it averaged 123.4 million viewers across CBS, Univision, Nickelodeon, Paramount+, and the NFL app, with 120.0 million of that coming via the main feed on CBS, the most in Super Bowl history.
The previous record was last year’s tilt between the Chiefs and Eagles (115 million), which aired on NBC, for an increase of seven percent.
