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William Post, a Michigan man who played an important role in the development of Pop-Tarts, has died at age 96.
Post died Saturday, according to a family obituary that provided no details on his death but says he was raised in Grand Rapids as “one of seven children of Dutch immigrants” and had retired at age 56 as a senior vice president with Keebler Company and settled in Glen Arbor, Mich.
Kellanova, formerly known as Kellogg Co., said in a statement Wednesday that it was “deeply saddened” by Post’s death.
“He played an important role in co-creating the iconic Pop-Tarts brand, and we are grateful to Bill for his legacy and lasting contributions to our company,” Kellanova said without elaborating.
