Samsung will update its Bixby assistant and equip it with Gen AI functions to compete with competitors like Copilot and OpenAI.
Samsung has revealed that they are planning to upgrade their virtual assistant Bixby with Gen-AI.
The news comes from Samsung’s executive vice president, Won-joon Choi, who said that they have already started the project and have been working really hard to integrate Gen AI with Bixby.
Bixby isn’t a new product. It was first launched in 2017 along with the Galaxy S8 series of smartphones. Over the years, the assistant was also integrated with other Samsung products like smart TVs, smart home appliances, and other accessories.
While it has delivered amazing performance so far, the recent AI boom has made it inferior to its competitors.
