Samsung will use 200 Galaxy S24 Ultra units to livestream the Opening Ceremony of the 2024 Olympics in Paris.
On July 26th, the Opening Ceremony for the 2024 Summer Olympics will be held in Paris, France. As one of the sponsors of the Summer Games, Samsung is planning to put 200 Galaxy S24 Ultra handsets on the bows and sterns of the 85 ships that will be taking part in the ceremony. The handsets (valued at just under $260,000) will be used to show a livestream as 10,500 athletes participating in the event ride down the Seine River. Each ship will carry one national delegation
For Samsung, this is a great promotional opportunity and it will take place just 16 days after the company holds its second Unpacked event of 2024. During this event we should see Samsung unveil the Galaxy Z Fold 6, the Galaxy Z Flip 6, the Galaxy Watch 7 series including the Galaxy Watch Ultra, the Galaxy Buds, and the Galaxy Ring.
