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Massive generational gap: Gen Z flocks to multiplayer, while 55+ sticks to single-player

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New research shows a massive generational divide in game genre preferences. A study by MIDiA Research surveyed 9,000 gamers across several countries including the US, UK, Germany,.
Editor’s take: Publishers and developers will need to keep a close eye on these generational preferences. The younger set is gravitating toward live-service PVP games, but today’s overall gaming landscape still leaves ample breathing room for richly crafted single-player adventures to resonate. This window could start closing, though, if upcoming generations continue embracing multiplayer experiences en masse.
New research shows a massive generational divide in game genre preferences. A study by MIDiA Research surveyed 9,000 gamers across several countries including the US, UK, Germany, and South Korea. It found that online player-vs-player games are more popular than single-player ones among audiences aged 16-24.

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