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This LG OLED TV is my No. 1 pick for best picture quality, and it's 32% off for Black Friday

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The LG G4 OLED TV has the best color I’ve ever seen. While I don’t prefer the remote or the built-in software, the picture quality is so stunning that I’d just connect a high-end streaming box.
I’m not usually an LG fan, but I’ve tested the LG G4 OLED TV this year, and I have to admit that it has the most impressive picture quality of any TV I’ve ever bought, used, or tested.
And with Black Friday finally here, the 65-inch LG G4 is on sale for $1,100 off its retail price of $3,399 at both Amazon and Best Buy. At $2,297, it’s still an expensive TV. For that price, you could get two 65-inch Sony X90L TVs — my pick for the best TV for the money.
But if picture quality is your No. 1 priority and you have the budget, there’s no TV on the planet with a better picture than the LG G4. And the opportunity to get it for 32% off during Black Friday is super timely, since most people ramp up their content consumption over the winter months.
What makes the LG G4 OLED picture so good? Several things.
First of all, there are the things that make all OLED screens great — and it’s especially true for LG OLEDs because they are one of the leading innovators of the technology. We’re talking about true blacks (as opposed to washed-out dark grays from LCD TVs), deep contrast, more vibrant colors, and amazing dynamic range in shots that have both dark and light elements. The LG G4 has all of those qualities — and at the highest levels I’ve seen on any TV — because it is LG’s flagship OLED TV for 2024.
So what’s new in this year’s LG G4? The biggest leap forward is in picture processing and that’s made possible by the new α11 AI Processor 4K. I’ve always considered Sony the king of picture processing, and it was a long way back to LG and Samsung essentially tied for second place, with budget TV makers TCL and Hisense lagging the crowd.

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