I’ve covered Cyber Monday for over a decade, and these sales are actually worth getting excited for. A few offer even better deals than Black Friday.
There’s not much to celebrate about reaching the end of a long weekend — except, of course, the fact that it’s Cyber Monday.
In all our preparation, we’ve came away with a theory: fewer people want to shop from retailers who declare every minor holiday a reason for a “blowout sale.” Most of us are more interested in buying from brands who rarely ever have sales, besides circa Black Friday and Cyber Monday.
A fleeting offer creates a sense of exclusivity and makes discounts feel genuinely exciting. It’s a classic luxury play — fewer sales begets higher demand, and when a deal does appear, it stands out. And being that it’s Cyber Monday, this is potentially your last chance in 2025 to see the lowest prices these brands will ever offer.
In many cases, the deals are the same ones they offered on Black Friday. For others, Cyber Monday’s sale prices are even better than Black Friday’s because brands want to clear old stock and make room for new winter styles.
Below, we’ve rounded up all the brands that rarely offer significant discounts, along with everything you need to know about their Cyber Monday sales. Our team surveys thousands of Black Friday and Cyber Monday deals every year, but these are the promotions we’re actually amped to see. Check back throughout the day as we update this list with any changes or new offers that drop.
For more of our coverage, don’t miss our expert guide to the best Cyber Monday deals happening right now across every category.
Clothing, shoes, and beauty:
Alex Mill: Up to 40% off select styles
Alo Yoga: 30% off sitewide
Apple TV: Save 54% on your first 6 months
Article: Up to 40% off furniture
Away: 25% off sitewide
AYR: 20% off sitewide
Beyond Yoga: 30% off everything, plus up to 75% off all sale items
Catbird: Save 20% off almost everything
Cuyana: Up to 30% off almost everything
Framebridge: Save 15% with code PHOTO15
Disney Plus with Hulu: Select bundles are over 60% off
Hill House Home: 25% off sitewide
Jenni Kayne: 25% off everything and $50 back if you spent $250
Jones Road: 25% off minis and up to 20% off everything else
L.L.Bean: 15% off everything
lululemon: Up to 50% off
Margaux: 20% off everything
Masterclass: Up to 50% off subscriptions
Naadam: Up to 40% off cashmere
Nordstrom: Up to 60% off across categories
Parachute: 25% off sitewide
Quince: Save up to 30% off select styles with new deals daily
Reformation: 25% off sitewide plus free shipping
Rothy’s: Up to 30% off sitewide
Silk & Snow: Up to 30% off and up to $300 off mattresses
SKIMS: 30% off sitewide
Spanx: Up to 70% off select styles
Vuori: Up to 50% off plus freebies
Nugget: 10% off the Original Play CouchAlex Mill: Up to 40% off
Shop Alex Mill’s Cyber Monday sale
You can find occasional end-of-season sales at Alex Mill, but the biggest sale of the year is always its “Friday-ish” sale. This year, it includes staples like the women’s cotton cardigan, super-giftable accessories, and more. Shop the men’s sale and the women’s sale.Alo Yoga: 30% off sitewide
Shop Alo Yoga’s Cyber Monday sale
Alo usually only holds two sales a year; Its “Aloversary” sale happens in the spring, while its Cyber Monday sale is happening now. Both feature 30% off sitewide, including both new arrivals and the sale section. We love the brand’s leggings, but definitely don’t sleep on its snow-bunny-inspired outerwear, either.Apple TV: 54% off your first 6 months
Apple TV’s Cyber Monday deal gets you 54% off the first six months of service for new and eligible returning subscribers. This drops the monthly price from $12.99 to $5.99 for the first half of the year, which is about $42 in savings. After the six-month promo ends, the plan renews at the standard rate (currently $12.99 a month), but you can cancel anytime before then.Article: Up to 40% off furniture
Shop Article’s Cyber Monday sale
Article is known for its modern take on Mid-century furniture design. The brand rarely has sales, but right now you’ll find some of the best Cyber Monday furniture deals we’ve seen on living room furniture like sofas and credenzas, bedroom furniture, and more.Away: 25% off sitewide
Shop Away’s Cyber Monday sale
This is Away’s one major sale of the year. You’ll occasionally find deals on certain products throughout the year as well, but this is your big chance to save on the brand’s viral luggage.
