Sprinklr, the unicorn startup with a valuation of $1.8 billion, announced a major update today, which shifts the company’s focus from a pure social signals..
Sprinklr , the unicorn startup with a valuation of $1.8 billion, announced a major update today, which shifts the company’s focus from a pure social signals platform to customer experience management. While it still uses social as a central processing point, the idea is to bring a typical set of marketing tasks under a single umbrella they are calling the Experience Cloud.
If that sounds familiar, it’s because Adobe released a product with the same name a few weeks ago. Sprinklr is taking a similar approach with a unified platform, but with the goal of being able to manage the customer through what you know about them from a social perspective.
For CEO Ragy Thomas, it’s about finding more creative ways to use the social information they have been collecting for the past 7.5 years the company has been around.
The newly expanded platform adds five modules including marketing, advertising, research, customer care and eCommerce, in addition to the social component that has been at the center of the company’s approach up until now.
