Shopkick, a shopping rewards app that’s currently ranked only #1233 on the App Store, is expanding its focus. The company today is launching a new..
Shopkick, a shopping rewards app that’s currently ranked only #1233 on the App Store, is expanding its focus. The company today is launching a new feature called Shopkick Grocery, to move its business into the area of grocery awards. The app will dole out gift cards to consumers who engage with brands’ content, including by scanning barcodes on products, making purchases, watching videos, trying suggested recipes and more.
This means Shopkick will now compete with other shopping deals, discounts and rewards apps on the market today, like Snap by Groupon, Checkout 51, Favado, SavingStar, Coupons.com, Ibotta, Flipp, and others aiming to replace the retailer’s circular.
However, these sorts of apps have niche appeal. There is a select group of consumers – typically those willing to engage in activities like clipping coupons, for example – who are willing to trade their time and attention for cash or discounts.
Shopkick Grocery joins this cohort, offering featured content and products from a variety of big-name brands, including Barilla, Bayer, Clorox, Mentos, Purina, Ragu, Ben & Jerry’s, Coty, Dole, Ruffino Wines, Sargento and Starbucks, at launch.
