Amid global interest, Apple is expected to unveil a 10th anniversary iPhone, a new Watch and TV in its newly constructed Steve Jobs Theater.
CUPERTINO — More than 1,000 people packed the Steve Jobs Theater Tuesday for the iPhone product launch, the most anticipated of its kind in several years.
Media and tech luminaries from Apple co-founder Steve Wozniak, Laurene Powell Jobs and Pixar CEO John Lasseter filed into the newly constructed theater, which sits just outside the “spaceship” campus. The annual event, which takes place in September, will kick off at 10 a.m.
The event is expected to be jam-packed with Apple’s newest products, with its 10th anniversary iPhone as the crown jewel. The new iPhone has gone through a reported overhaul in design and is crammed with new features, including high-resolution and energy-efficient OLED glass display, wireless charging, and 3D facial recognition, among others.
The new features are expected to push the new iPhone’s price point above $1000, and recent concerns over whether the new iPhone will be ready for the holiday seasons have been increasing. Apple is also expected to release two upgraded models to the current iPhone 7 model.
Apple is also expected to unveil a new Watch and TV, the former with a LTE cellular connection and the latter with 4K and HDR resolution compatibility.
Steve Jobs Theater itself is of great interest to Apple enthusiasts. The auditorium, which received a permit to host the event just eleven days ago, is entirely underground. Attendees enter the theater from an above-ground lobby which has a steel disc held by 20-feet-tall glass panels.
The new products will be concealed behind a retractable wall, which will be unveiled after the presentation, according to reports.
Wall Street has been anticipating a big showing on Tuesday as Apple shares rose 1.8 percent to $161.50 on Monday. The figure just fell short of its all-time record price at $164.05 on September 1, a day after Apple sent its event invitations to journalists.
The event is closed to those without an exclusive invitation. The live-stream for the event can be watched via Safari on an Apple product, or on Microsoft Edge on Windows 10.
