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Oculus Rift + Touch bundle price slashed to $400 as VR inches toward affordability

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The Oculus Rift and its Touch controllers now cost $400—a 50 percent price drop from the bundle’s price this spring.
PC-based virtual reality keeps getting more and more affordable. Earlier this year, picking up the Oculus Rift with its (then) optional Oculus Touch controllers cost a staggering $800. Over the summer, Facebook cut the price to $500, and at Oculus Connect 4 on Wednesday, the free-fall continued. The Oculus Rift + Touch bundle now costs $400 —a permanent price drop of 50 percent in a matter of months.
As part of its quest to drive down VR pricing, Oculus also announced the $199 Oculus Go, a standalone headset that doesn’t need to be tethered to a phone or PC.
But Oculus’s competition is stronger and cheaper than ever, too. The HTC Vive, which can power truly room-scale VR experiences, recently saw its price cut to $600. Meanwhile, a legion of Windows Mixed Reality headsets are scheduled to launch alongside the Windows 10 Fall Creators Update on October 17. Wondering which virtual reality setup is right for you? Check out PCWorld’s comparison of the Oculus Rift vs. HTC Vive vs. Windows Mixed Reality headsets for everything you need to know.

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