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Apple’s Planet of the Apps looks like Shark Tank with an ‘escalator pitch’

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Apple is finally pulling the curtains on its original TV shows. The company has revealed the first trailer for its upcoming non-scripted reality TV show..
Apple is finally pulling the curtains on its original TV shows. The company has revealed the first trailer for its upcoming non-scripted reality TV show called ‘Planet of the Apps’ at Recode’s Code Media conference. Based on the trailer, it looks a lot like Shark Tank with a vibe that reminds me of The Voice.
The show will feature four celebrities turned judges — Jessica Alba, Gwyneth Paltrow, Will.i.am and Gary Vaynerchuk. VC firm Lightspeed Venture will also play a big role as they could end up investing in the best teams.

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