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Google says 'Beauty and the Beast' ad on Assistant wasn't an ad – it was "timely content"

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After Google Assistant users complained that their daily briefings had featured an ad for Disney’s new Beauty and the Beast movie this week, Google has said that it wasn’t an ad, but “timely content”.
Earlier this week, eyebrows were raised and tempers flared as many users of Google’s Assistant unexpectedly found themselves hearing an ad for Disney’s new Beauty and the Beast movie. The reference to the live-action film was casually dropped into users’ daily summaries, with the Assistant explaining: “By the way, Beauty and The Beast opens in theaters today. In this version, Belle is the inventor… ”
However, Google has insisted that it wasn’t an ad.

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