HP’s big bet on device as a service is starting to pay off in the channel it as it looks to capitalize on the growing interest among commercial customers interested in deploying device as a service.
NWN Founder Mont Phelps,
HP Personal Systems President
Ron Coughlin and NWN CEO
Skip Tappen.
HP’s big bet on device as a service is starting to take hold in the channel with a rapidly growing sales pipeline.
HP Personal Systems President Ron Coughlin told CRN the company’s device as a service business is “scaling rapidly,” with the sales pipeline hitting a clip that could move the financial needle for HP’s $30 billion Personal Systems business.
“The pipeline is now at scale and is significant enough that it could move the entire financial picture for HP’s Personal Systems business,” Coughlin said in an interview at the HP Executive Forum at the Boca Raton Resort and Club. “From a total device as a service perspective, we are ahead of where I expected us to be. ”
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Coughlin said there is growing interest among commercial customers, with 50 percent of customers interested in or actively deploying device as a service, up from 40 percent last year and 20 percent two years ago. “The shift is massive,” he said. “It feels similar to what we saw in print when the market just started tipping to managed services. ”
The good news for HP is that it has built a wealth of intellectual property in the as-a-service market from its successful 10-year-old managed print services business, where partner-led managed print services growth recently hit 39 percent.
