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Why there is more to digital than ones and zeros

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These days no business strategy seems complete unless it is qualified by the adjective “digital”.
How do we view the current and ever-changing plethora of ideas and models that fill our in-boxes every day?
The current big idea is “ digital transformation ” – which often gets used in different situations to mean a number of quite different things. We’ll come back to that in a moment.
If we are developers or in service management/operations, we all get bombarded with imperatives around “digital transformation”, as well as many flavours of agile, lean and supply chain memes, in addition, of course, to the regular technical/enterprise themes, such as ITSM/ITIL, BRM (business rule management) and SIAM ( service integration and management ). What we thought we knew – about enterprise architecture or ITSM or COBIT Prince2 and TOGAF a few years back – all seems to be lost now in a morass of “ologies”, “isms” and other new shiny things.

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