Kendall Jenner’s been accused of undermining the Black Lives Matter movement in her new advert for Pepsi.
Kendall Jenner’s been accused of undermining the Black Lives Matter movement in her new advert for Pepsi.
In it, she leaves a photoshoot to join protesters calling for love and peace, before handing a can to police as a peace offering.
The officer cracks a smile and the crowd cheers.
Critics think the ad’s based on recent protests over police brutality against black people in America. https://twitter.com/KendallJenner/status/849300123704340482
It’s been criticised for painting a “privileged, white” supermodel as a peacemaker between civil rights activists and police. https://twitter.com/wokeluisa/status/849419150028091393 https://twitter.com/esheikh_/status/849413704915591168 https://twitter.com/ponybon/status/849380961066381312
Pepsi posted the advert on its YouTube channel.
Some have suggested the ad looks similar to a picture of Ieshia Evans who was charged by riot police in Baton Rouge, Louisiana in 2016. https://twitter.com/GuruBluXVIII/status/849400968642998274
In a statement, Pepsi said: “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony.
“We think that’s an important message to convey. ”
There’s no word from Kendall yet.
In 1971, Coca-Cola made a similar advert based on the Vietnam War.
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