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Microsoft trademarks "DirectReality" ahead of E3

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Ahead of its E3 2017 briefing, Microsoft has filed a trademark for “DirectReality”, which reportedly covers “computer game software” and “computer software for holographic applications”.
A few days ago, we learned that Microsoft filed a trademark for a gaming-related ‘S’ logo that is likely related to its Project Scorpio unveiling at E3 this year. Now, it appears that the company has also trademarked a mysterious “DirectReality”.
GameSpot, which was the first to notice the trademark filing, noted that it encompasses “computer game software” and “computer software for holographic applications”. Of course, these fields could indicate possible relevance to Microsoft’s HoloLens technology, but there are no further hints as to what “DirectReality” could be.
Tom Warren from The Verge also notes that Microsoft has filed for a single word “DirectReality” rather than “Direct Reality”, and that the trademark could be related to the company’s DirectX gaming APIs.
That said, it is important to note that trademark filings don’t necessarily indicate product unveilings. Moreover, Microsoft also confirmed that it has no plans to show off virtual reality for Project Scorpio at E3 this year, so it’s unlikely that details regarding “DirectReality” will be revealed over the next few days. However, it’s noteworthy that the firm has already announced plans to bring Mixed Reality to Xbox One and Project Scorpio – the “most powerful console ever” – next year.
Source: GameSpot via The Verge

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