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40 years of no boundaries for Natori

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Time travel may not be possible, but making the most of your time is! Indeed, time goes by so quickly, but with high-speed technology, we can actually do multiple things simultaneously.
Time travel may not be possible, but making the most of your time is! Indeed, time goes by so quickly, but with high-speed technology, we can actually do multiple things simultaneously.
Forty years has gone by so fast for Josie Cruz Natori, founder of The Natori Company. Since this famed US-based Filipino designer made the move from being a successful banker to becoming a full-fledged fashion designer in the late’ 70s, Josie has created the Natori brand to become a veritable name in luxury lingerie, sleepwear, accessories, ready-to-wear and home accessories.
Exemplifying her own mantra of no boundaries, Josie crossed continents, navigated varying careers and surmounted countless obstacles to create a global brand, Natori. What began with creating lingerie on her living room floor has truly evolved into a lifestyle.
Starting from the back door of fashion with lingerie, Natori is now a total concept, a way of life. As the company grew, so did their sensibility, taking the concept and making it a whole world. Josie shares, “Natori is ‘where life meets art.’ ”
To celebrate 40 years of the art of Natori, a special capsule collection was created—a collection that epitomizes the Natori lifestyle, handcrafted in the Philippines. Rustan’s, on behalf of Josie Natori, invited the city’s most prominent and fashionable to gather at Manila House and see up close the latest collection.
Natori’s signature East-meets-West style infuses her pieces with a spirit culled from the rich patterns, textures and landscapes of Asia, which was evident in her Spring 2017 collection showcase. The collection will be available at Rustan’s Makati and Shangri-La, as well as Rustan’s Cubao and Cebu.
After the elegant fashion show, Josie shared her deep appreciation and gratitude to the Rustan’s family, especially to patriarch and chair emeritus Ambassador Bienvenido Tantoco Sr. and Rustan’s CEO Nedy Tantoco, for making it possible to have her brand available to the local market.
BenCab becomes wall art
On the same day and the same place as the Natori anniversary celebration, Abitare Internazionale hosted a celebration for its 20th anniversary.

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