But year-over-year sales growth was fatter for Thanksgiving Day. Damn the cranberries, full steam ahead to the worldwide shopping mall!
Over the long weekend, online shoppers gave thanks for fulfillment centers.
When it comes to Thanksgiving Day traditions, it seems gobbling turkey with family hasn’t quite been edged out by online shopping, at least not yet.
Black Friday still takes the cake (or the pumpkin pie) when it comes to cruising the internet for bargains, judging by final numbers from Adobe Analytics, released Saturday.
And numbers for Turkey Day saw bigger growth. This year’s Black Friday sales total is a 16.9 percent increase over 2016’s $4.3 billion in online sales, says Adobe. Thanksgiving Day, on the other hand, saw a beefier, 18.3 percent increase, from 2016’s $1.3 billion.
Still, both days’ totals are likely to fall by the wayside once Thanksgiving weekend comes to an end and we charge unreservedly into the Christmas/Hanukkah/your-observance-of-choice shopping season. Adobe predicts this Cyber Monday will be the largest US online shopping day in history, with $6.6 billion in sales, a 16.5 percent increase from 2016.
Other tidbits from Adobe on Saturday:
Adobe calls its report “the most comprehensive set of insights and predictions of its kind in the industry” and says it’s based on looking at 1 trillion visits to more than 4,500 retail sites.
