David Marcus, the Head of Messenger, shared the vision for Facebook Messenger for 2018 in a rather long note describing how they plan to add new features to Messenger and what will be the focus for 2018. David shared all this in a note on his Facebook Timeline titled “Six Trends for 2018: What to…
by Anmol
@anmol_112
David Marcus, the Head of Messenger, shared the vision for Facebook Messenger for 2018 in a rather long note describing how they plan to add new features to Messenger and what will be the focus for 2018. David shared all this in a note on his Facebook Timeline titled “Six Trends for 2018: What to Watch from Messenger”.
To be brief here are tidbits from the note:
Real-time
This year, you’ll see us continue investing in real time communications to make sure that no matter where you are, you can easily stay connected to your loved ones. No one wants to miss a special moment, but real time communication is what connects us in times of crisis too.
Doing More Together
Blazing fast ways to share photos and videos – incidentally our photo quality is better than ever (4k!) – plus ways to upgrade group chat into live video group chat. Messenger group chats already have lots of features like the ability to react to an individual message, the option to mention someone, add and remove people seamlessly, customization tools – but we have more in store for you this year.
Simplify To Delight
Expect to see us invest in massively simplifying and streamlining Messenger this year.
Getting Way More Visual
I predict visual messaging will fully explode in 2018; people will expect a super fast and intuitive camera, video, images, GIFs, and stickers with almost every conversation. Even in the workplace where conversations can be more serious, we see people embracing emojis and video to help drive a point home. And Messenger Kids is a visual-first app: parents, grandparents, aunts and uncles can video chat with kids as if they were face to face (depending on who you ask, video chatting can be better than face to face if you use the right funny filter.) Not only will you see more from Messenger in visual messaging this year, but this is where the industry is heading, and we won’t be looking back.
Customer Service Will Transform into Customer Care
Messaging has now become a preferred way for people to communicate with businesses to get things done, and sometimes learn a little more about the brand. According to a Facebook-commissioned study by Nielsen, 56% of people surveyed would rather message a business than call customer service, and 67% expect to message businesses even more over the next two years. Look for more creative ways that we’ll evolve Messenger as a true Customer Care channel in 2018, but even more importantly, this is clearly where the industry is moving as it not only benefits the growth of the business, but frees up Customer Care agents to support the business in other, more productive ways.
Messaging as a Marketing Channel: No Longer “If” but “When”
We’ve been encouraged to see that bigger brand names are bringing a presence to Messenger (LEGO, Katy Perry, Apple Music) which signals the acceptance from CMOs that it’s time to create a unique and effective experience that can reach more people at scale. Look for investment in rich messaging experiences not only from global brands, but small businesses who need to be creative and nimble to stay competitive.
These are the top six trends defined by the Head of Messenger for 2018 and personally speaking, all of them look promising especially Facebook’s idea of encouraging businesses to use Messenger after they launched WhatsApp for Business last year.
2018 has just started and we will still have to wait and see what Facebook has planned for us this year and we hope they could work to make sure Messenger is even more powerful than ever.
For now, you can head to the comments section below and let us know your thoughts on the upcoming features in Facebook Messenger.
Source: Facebook
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by Surur on January 16,2018
by Anmol
by Surur
by Surur
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