Full-page advertisements have appeared in a number of British Sunday newspapers as Facebook embarks on a damage limitation exercise following the revelations about Cambridge Analytica’s use of personal data.
Full-page advertisements have appeared in a number of British Sunday newspapers as Facebook embarks on a damage limitation exercise following the revelations about Cambridge Analytica’s use of personal data.
The ads, signed by Mark Zuckerberg, say: “We have a responsibility to protect your information. If we can’t, we don’t deserve it.” The apology — of sorts — adopts a similar tone to Zuckerberg’s previous statements and interviews about the matter, and comes as the social network faces calls for not only regulation, but also as the London offices of Cambridge Analytica have been raided by the Information Commissioner’s Office.
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While Zuckerberg fails to apologize directly to the millions of users whose data has been involved in the debacle (he merely says “I’m sorry we didn’t do more at the time”) he will be hoping that by at least appearing to grovel he will be able to win people back on side.
The ad reiterates what we’ve already been told: that Facebook has changed its policies regarding apps’ access to user data, and that it’s investigating other apps that have access to large amounts of data. The advertisement appeared in numerous newspapers, including the Observer — the title which first brought the matter to light.
See also: Mark Zuckerberg’s failure to apologize about the Cambridge Analytica privacy breach is despicable
The full text of the advertisement reads:
