Remko De Jong, the co-founder, and chief strategy officer of Moon Jelly, chatted with Digital Journal. He opened up about the digital era of electronic music.
Remko De Jong, the co-founder, and chief strategy officer of Moon Jelly, chatted with Digital Journal. He opened up about the digital era of electronic music.
Moon Jelly will be launching at this year’s Amsterdam Dance Event (ADE). “I am excited,” he said. “All of us have been going to ADE for years, but this time it’s different as we’re launching something new to the industry. I am happy to see all of our friends and colleagues from the industry. Can’t wait to show all of them what we are up to.”
On the concept for Moon Jelly, he said, “Our founder has been in this industry for a very long time, but was getting so many
questions over and over again about digital marketing and doing business he thought it was a great idea to set up a marketing and advertising agency dedicated to the music industry. To inspire and help out as many artists as possible.”
His plans for the future is to invest in content. “We will visualize more content into videos, infographics, but also host and stage more live events. Whether it be podcasts, webinars, online sessions, and real live events,” he said. “We are planning a monthly networking event in New York as we speak. Also, to branch out to other markets: we are working on a Spanish version right now.”
Digital transformation of the music business
On the impact of technology on the electronic dance industry, he said, “Technology has disrupted so many industries and it has helped dance music grow enormously within the music industry. Without the help of traditional media like daytime radio airplay but with media tech, it became the biggest growing music genre in just a few years. This is unheard of in the music industry. It shows you what youth culture can achieve with media technology.”
Regarding his use of technology in his daily routine, he said, “We are all tech. The way we do business and run our campaigns for the artists we service it’s nonstop monitoring, retargeting and analyzing. We are using technology to the fullest.”
On the future of the electronic music business in the next five years, he said, “On a marketing and business level I do see some
interesting challenges and opportunities. I am curious as to how the industry will implement new technologies such as AR/VR and blockchain management. On a marketing level, artists need to harvest their own fan data and set up their own databases if they want to keep a sustainable business. I believe in the future it will be more and more about direct contact with your following.”
He continued, “Like selling tickets for events directly and even offering some of your music exclusively to your fans. Bypassing a lot of the intermediates who are powerhouses today. An artist business in the future will all about the profits he can make directly from his or hers following.”
De Jong concluded about Moon Jelly, “If you are an aspiring artist, record label, or a media outlet in the music industry, now is the time. This digital era has so many amazing opportunities that everyone is capable of fulfilling their own dreams. There is no one to hold you back. Business models are flipping fast and the real power belongs to the people. But we admit these times can be confusing. That’s where we come into play. Roam around our platform for great tips and tricks. And if you need help, just reach out to us.”
