Taylor Swift has signed a global multi-album record deal with Universal Music Group. UMG’s Republic Records will be her label in the U. S.
Taylor Swift has signed a global multi-album record deal with Universal Music Group. UMG’s Republic Records will be her label in the U. S.
Swift was formerly with Big Machine Records, which had a “long-term strategic alliance” with Republic, in Universal’s words. That’s how she — and we — got here.
The 10-time Grammy winner was the youngest-ever recipient of the Grammy for Album of the Year. Also the first female solo artist to win that specific award twice, Swift is the only artist in history with four albums with sales of more than one million copies in their first week of release — 2010’s “Speak Now,’ 2012’s “RED,” 2014’s “1989” and 2017’s “reputation” — respectively.
“Few artists in history approach Taylor Swift’s combination of massive global hits and creative brilliance. She is so multi-talented, she can achieve anything,” UMG Chairman and CEO Lucian Grainge said in the Monday announcement to media. “I have such enormous respect for Taylor, in particular for her use of her hard-earned influence to promote positive change. Because of her commitment to her fellow artists, not only did she want to partner with a company that understood her creative vision and had the resources and expertise to execute globally on her behalf, she also sought a partner whose approach to artists was aligned with hers. With these shared beliefs, there is so much we can accomplish together, and all of us at UMG are enormously proud to be embarking on the next chapter of her career alongside her.”
“Taylor has not only captured the imagination of an entire generation, but has also redefined the paradigm of the modern music industry. Her commitment to songwriting and performing has earned her the respect of her peers and millions of adoring fans around the world,” Republic Records founder and CEO Monte Lipman added. “I can only imagine what Taylor is capable of achieving in the years to come, both culturally and creatively. I’m beyond thrilled to create an alliance with Republic Records and the incomparable Taylor Swift.”
When Swift was signed to Big Machine, she was distributed internationally through Virgin EMI. Shake it off, you guys.
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