As we and others reported last night, Google has confirmed it’s shutting down its messaging app Allo that never really caught fire in something of a streamlining of its fractured messaging app strategy.
As we and others reported last night, Google has confirmed it’s shutting down its messaging app Allo that never really caught fire in something of a streamlining of its fractured messaging app strategy.
It’s a strategy, if you could call it that, that’s seen the search giant release more than half a dozen messaging apps that all have slight variations and different functionalities, meaning Google has always lacked a kind of iMessage or even Facebook Messenger-style all-in-one app for this kind of thing, which has certainly left the company at somewhat of an unnecessary and critical disadvantage.
Stan Chudnovsky, the Facebook vice president in charge of Messenger, told us just a few days ago that we’re in the midst of a subtle but important shift in this area, away from primarily Newsfeed-style and one-to-many interactions and back to smaller, more intimate message sharing — to the point that now, in his words, one-to-one-style communication now “trumps” every other form.
