Almost all US shoppers plan to shop during the holiday season but many are worried about their data being compromised according to a new survey
Although pundits predict that online shopping is stealing a march on in-store buying, and use technology to spend more of their cash, cyber security fears still abound.
According to a new survey by Bethesda, MD-based identity and digital protection solutions Generali Global Assistance, seven out of ten Americans (71 percent) are concerned that their financial and personal information could be compromised due to data breaches while shopping during this holiday season.
The company surveyed 1,004 US adults in November 2018. It wanted to identify holiday shopping trends and consumer sentiment on the risks holiday shopping poses to identity theft.
The survey found that over nine out of ten (91 percent) of Americans plan to shop during the holiday season.
The top three shopping options were brick-and-mortar, chosen by two out of three respondents (65 percent), online via a laptop or desktop computer (59 percent), and mobile devices, used by one out of three respondents (36 percent).
Whether they shop in brick-and-mortar, or online stores, 64 percent of holiday shoppers say they plan to shop at 2-5 stores, with another 23 percent saying they will shop at 6-10 stores this year.
