The commercial features music by Ora and a powerful performance by Williams. Tennis legend Serena Williams and singing sensation Rita Ora have joined forces with…
The commercial features music by Ora and a powerful performance by Williams.
Tennis legend Serena Williams and singing sensation Rita Ora have joined forces with Bumble for their new, powerful Super Bowl ad. Bumble, a popular app that empowers women to date, network, and make friends online, tapped the two superstars for their new campaign, ‘The Ball is in Her Court.’
The video features tennis icon Williams, and shows the times she took the initiative and made the first move — and how that changed her life forever. Set to Ora’s international hit song “Soul Survivor,” the video follows Williams through past triumphs on the court, including actual footage of her tennis victories. This is interspersed with filmed footage, including a young black woman picking up a tennis ball and stepping onto the court, a group of young girls posing for photographs with Williams, and even Williams herself practicing tennis in an empty court.
