Gimlet Media has a podcast studio with dedicated intellectual-property development, production and advertising capabilities. Gimlet is known for producing the podcast “Homecoming,” a fictional thriller, which was made into an Amazon series…
(AP) — Music streaming service Spotify is buying podcast companies Gimlet and Anchor as it looks to take on Apple’s popular iTunes’ podcasting platform.
The acquisitions are an aggressive move by Spotify to expand into the small but burgeoning podcast industry.
Gimlet Media has a podcast studio with dedicated intellectual-property development, production and advertising capabilities. Gimlet is known for producing the podcast “Homecoming,” a fictional thriller, which was made into an Amazon series starring Julia Roberts.
Anchor has a platform of tools for podcast creators as well as an established and rapidly growing creator base.
