The social network expects ‘less impact’ on its own advertising business. Instead, the real blow will be to third-party software developers that use Facebook’s Audience Network to display ads in their mobile apps.
(Photo by Sean Gallup/Getty Images) A new privacy enhancement to Apple’s iOS 14 is expected to cripple Facebook’s ability to serve targeted ads to iPhone users and sink the revenue earned by third-party mobile apps by over 50 percent. “Ultimately, despite our best efforts, Apple’s updates may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14,” the company wrote in a blog post to app developers on Wednesday. Apple’s iOS 14, which arrives in the fall, will require all third-party iOS apps to first ask permission before collecting information about the user to serve targeted ads. iPhone owners will get served a pop-up from each app, allowing them to opt in or out of the tracking. SEE ALSO: How to Use Siri Shortcuts to Record a Police Encounter (Credit: Apple) Apple is introducing the change to give users more control over their privacy, and to ensure third-party apps are transparent about their data-collection practices. Facebook, however, generates its revenue from targeted ads. Facebook haters will probably welcome the privacy change to iOS 14. However, the social networks expects “less impact” on its own advertising business.
