Rarely does a company keep selling a product that barely makes a dent in sales. For decades, though, Coca-Cola kept churning out Tab, a saccharin-sweetened beverage that once ruled the diet soda category,… Lifestyle News Summaries.
(Newser) – Rarely does a company keep selling a product that barely makes a dent in sales. For decades, though, Coca-Cola kept churning out Tab, a saccharin-sweetened beverage that once ruled the diet soda category, purely for the drink’s obsessive fan base, who became known as “Tabaholics”—even after market share dipped to practically zero, notes the Wall Street Journal. Now, per USA Today, it’s finally “the end of an era”: Coca-Cola announced Friday it will be cutting more than 250 brands from its portfolio, and Tab is among them.
