With more than a trillion photos taken each year on mobile devices, according to a report by Mylio, Samsung cameras help people to not just document a moment
With more than a trillion photos taken each year on mobile devices, according to a report by Mylio, Samsung cameras help people to not just document a moment in time but rather to truly capture it in near lifelike form. As smartphone cameras became the primary go-to camera for many, the technology powering them has become an integral part of the way we share our lives with each other. Samsung has been at the forefront of this change, building a strong heritage of camera technology that has evolved the way people use the camera — from clear night photography, to professional-grade portraits, smooth video stabilization, and selfies. Samsung Newsroom talked with Joshua Sungdae Cho, VP and Head of Visual SW R&D at Samsung Mobile, to discuss Samsung’s camera philosophy and legacy of imaging technology. Joshua Sungdae Cho, VP and Head of Visual SW R&D at Samsung Electronics What is the driving philosophy behind the features and specs for cameras on Galaxy devices? Our goal is to satisfy two very different needs. First, we help general users by democratizing the experience of professional photography, making it easy for them to create high-quality photos and videos with nothing but their smartphone. Secondly, we aim to bring a more customized shooting experience for pros who want to use their Galaxy smartphone as a professional tool. To do that, we focus on three key areas: the best shooting and viewing experience, ease of use, and controllability. Our aim with the shooting and viewing experience is to ensure that users get crisp, vivid results every time they capture images and videos. This is why we have focused on high-resolution images, best-in-class image sensors, and other features like High Dynamic Range (HDR) and Optical Image Stabilization (OIS). For ease of use, we focus on creating features that make getting the best results as simple as possible. Single Take, for example, makes it easy to take multiple pictures and videos all at the same time, then recommends the best shots of the series. Finally, controllability is emphasized in our Pro Photo and Pro Video modes, giving users more control over their final results. Underpinning all of these features is AI, which ensures users get the most optimal results. (Left) Super steady OFF l (Right) Super steady ON Can you expand on these three pillars? How do you ensure users get the best shooting and viewing experience? We take a lot of things into consideration for delivering the best shooting and viewing experience for both photos and video. First, we consider portraits our top priority. With warm tones, but a natural brightness and color, our cameras capture your emotions and expressions in vivid detail. We are continuing to make this a key focus area with upgrades that improve details such as skin texture and hair. Improving the resolution of the images from our cameras is one way we accomplish this.
