Online consumers are geting used to automated recommendations on websites and an increasing share of users would pay more for products suggested by AI, research says.
As Brazilians become accustomed to recommendation engines driven by artificial intelligence (AI) in e-commerce websites, some segments of the consumer base even prefer turning to automated advice when shopping online, according to research. A study carried out by data science company Ilumeo with 2000 e-commerce users who had some level of interaction with automated recommendation engines has found that 80% of Brazilian consumers buying goods or services online would accept recommendations from an AI-driven system to support their decision making, while 20% are happy to fully delegate the choice to the platform. When it comes to Brazilians who frequently shop online, the percentage of those who would delegate the choice to an AI robot rises to 32%, the study noted, adding this is due to the positive perception of AI recommendation engines, seen as useful resources by 65% of those polled.
