Picture a world without nature. In an immersive 3D music video called Aluna’s Magical Forest , Aluna Francis does just that. The British singer-songwriter …
Picture a world without nature. In an immersive 3D music video called Aluna’s Magical Forest, Aluna Francis does just that. The British singer-songwriter invites viewers into a digital experience where verdant landscapes only exist in the mind of the trees and flowers that once populated them. “I’m taking you into a kind of dystopian future, a world without forests, where the only plants you have are in your house, and they have a longing about them for the world that they used to live in,” Aluna says. “They’re calling to you to go into their memory of this beautiful forest.” At first you scroll and mouse around a dismal, apocalyptic-feeling apartment. Then, underscored by Aluna’s soundtrack and narration, an orchid transports you outside to a surreal rainforest full of vibrant, whimsical plant life and a sky full of birds soaring over treetops. The contrasting spaces — black vs. sundrenched, static vs. growing — make for a jarring juxtaposition. This is just one of the interactive music videos for Undercurrent, a new experiential art and music platform aimed at inspiring social change.