Amazon will reportedly launch its own Amazon-branded TV set in October, a device that will support the Alexa voice assistant out of the box.
Amazon is the latest company looking to launch its own TV sets. According to a new report, the e-commerce giant might launch an Amazon-branded TV as soon as October. The first Amazon TV model will not be an in-house design. But Amazon is also pursuing an original design as part of its TV ambitions. Amazon already sells various Fire-branded media players that can connect to any TV, providing users access to Amazon’s streaming service and other similar devices. Devices like the Fire TV Stick and the Fire TV Cube are quite popular with consumers, competing against devices like Google Chromecast and the Apple TV. They’re relatively easy to use and very affordable, with Amazon running plenty of deals on its Fire products. It’s unclear why Amazon would want to sell Amazon-branded TV sets. But the move would help Amazon compete against more traditional TV makers like Samsung and LG.
