News, Reviews & Betas which includes large community peer support AWS has one more win for its cloud service with announcement of Adidas moving its SAP workloads into AWS Cloud. It is a part of a larger strategy for Adidas to enhance its direct-to-customer business.
Adidas AG, the holding company of Adidas Group, one of the largest sportswear brand in the world has chosen Amazon Web Services (AWS) over other cloud providers for its SAP workloads. With SAP S/4HANA on AWS, Adidas AG plans to fast track the digital transformation of its core business process, and utilize machine learning and artificial intelligence to create a cloud-based customer-centric experience across its businesses.
