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Nolte: Disney’s Faltering Brand Takes Another Hit with ‘Encanto’ Box Office Nosedive

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Despite rave reviews, Disney’s Encanto , an animated musical with songs from Lin-Manuel Miranda, took a nosedive at the holiday box office.
Lol.
As of Thursday, …

Despite rave reviews, Disney’s Encanto, an animated musical with songs from Lin-Manuel Miranda, took a nosedive at the holiday box office. Lol. As of Thursday, this tale of a magic castle in Colombia (or something) is expected to gross just $26 million over three days and an anemic $38.6 million over the full five-day holiday. First off, no one can blame streaming. This is a theatrical-only release. Secondly, no one can blame the pandemic. Plenty of movies are opening just fine. How bad is this? Oh, it’s bad. By comparison, one of Disney’s biggest bombs, The Good Dinosaur, grossed $55.4 million over the five-day Thanksgiving weekend. This is also the second time Hollywood’s precious Lin-Manuel Miranda has failed to juice the box office this year. His live-action musical, In the Heights, opened to a devastating $11 million back in June. This, after the so-called experts predicted it would haul in up to $50 million. Well, this is what happens to an industry that’s lost touch with its audience.

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