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Sega and Microsoft announce strategic alliance to develop ‘Super Game’ initiative on Azure

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The Japanese video game company Sega announced Monday that it plans to “explore a strategic alliance” with Microsoft, which will see Sega build new games and…
The Japanese video game company Sega announced Monday that it plans to “explore a strategic alliance” with Microsoft, which will see Sega build new games and overhaul its development process via Microsoft’s Azure platform. The new alliance is part of a forward-focused initiative at Sega called “Super Game.” According to a news release, Microsoft’s Azure provides Sega with a “next-generation development platform” that Sega can customize to account for different styles of work and infrastructural changes. “SEGA has played such an iconic role in the gaming industry and has been a tremendous partner over the years,” Microsoft CVP Sarah Bond said in a statement. “We look forward to working together as they explore new ways to create unique gaming experiences for the future using Microsoft cloud technologies. Together we will reimagine how games get built, hosted, and operated, with a goal of adding more value to players and Sega alike.

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