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Hollywood Tests the Limit of Marquee Names a Single Film Can Hold

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Boldface names have always mattered at the movies, but a number of recent casts have been full of them. That hasn’t always helped at the box office.
On Friday, Netflix began streaming “Don’t Look Up,” a big-budget satire starring Leonardo DiCaprio, Jennifer Lawrence, Tyler Perry, Ariana Grande, Jonah Hill, Meryl Streep, Cate Blanchett and Timothée Chalamet. It sure seemed like a must-watch event, mixed reviews be darned. Casts so ultra-celestial — embarrassments of celebrity riches — don’t come along every day. Except that now they do. One star playing Spider-Man? How quaint. “ Spider-Man: No Way Home,” released in theaters on Dec.17, has three A-listers in Spidey spandex: Tom Holland, Andrew Garfield and Tobey Maguire. “No Way Home,” a runaway hit at the global box office, taking in $1.05 billion for Sony Pictures Entertainment as of Sunday, also stars Zendaya, Jamie Foxx, Benedict Cumberbatch, Alfred Molina, Marisa Tomei, Willem Dafoe and Jon Favreau. About 43 percent of opening-weekend viewers in the United States cited the cast as the reason they bought tickets, according to PostTrak surveys. Twenty percent specifically cited Zendaya. Guillermo del Toro’s latest art film, “ Nightmare Alley,” stars Bradley Cooper, Ms. Blanchett, Toni Collette, Willem Dafoe, Richard Jenkins, Rooney Mara, Mary Steenburgen and David Strathairn. (They have 22 Oscar nominations for acting and three wins among them.) Other recent examples of star ensembles include “ The French Dispatch,” “ Red Notice,” “ House of Gucci,” “ The Harder They Fall ” and the superhero story “Eternals,” which Disney marketed with 11 names above the title. (Angelina Jolie! Kumail Nanjiani! Salma Hayek!) In the months ahead, Universal will release “ The 355,” a spy thriller anchored by five female stars, including Lupita Nyong’o, Penélope Cruz and Jessica Chastain. Disney will roll out a starry “ Death on the Nile ” remake, and Focus Features is preparing “ Downton Abbey: A New Era,” which reassembles the franchise’s ensemble cast. Netflix is working on “The Adam Project,” a science-fiction adventure (Ryan Reynolds, Jennifer Garner, Mark Ruffalo, Zoe Saldana, Catherine Keener), and “The Gray Man,” a thriller starring Chris Evans, Ana de Armas, Ryan Gosling, Billy Bob Thornton and Regé-Jean Page of “Bridgerton” fame. “Someday, someone will decide to make one movie with two Batmans — oh, wait, it’s happening,” Terry Press, one of Hollywood’s top marketers, said with signature dryness. She was referring to “The Flash,” a superhero movie from Warner Bros.

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