According to a Business Insider report, Microsoft is working on a program that allows brands to advertise products in Xbox free to play games
The title’s not wrong, and it certainly isn’t a dream. It seems like Microsoft is basically leading the charge in terms of advertisements when it comes to Free to Play games on the Xbox platform. According to a recent report, the gaming/computing giant is essentially working on the way to make brands advertise stuff to Xbox users in Free to Play games. This report comes from Business Insider and, in essence, says that we’re going to get ads inside of F2P titles at some point in the future as Microsoft is developing technologies to do so. This new program will boost Xbox’s limited ad inventory by adding more games that brands can advertise in and allowing more developers to sell ad space. Activision Blizzard/Microsoft Deal Discouraged by Letter Penned by SOC Investment Group According to BI’s sources, Microsoft could implement this feature as soon as this year’s third quarter.
