With few new releases on tap, the Cinema Foundation is organizing National Cinema Day on Sept. 3. The $3 price is the lowest since theaters charged an average $2.94 in 1982, according to the Nation…
Following some of the worst box office weekends of the year, thousands of movie theaters are banding together to offer $3 tickets, a price not seen since the early 1980s.
With few new releases on tap, the Cinema Foundation is organizing National Cinema Day on Sept. 3, hoping the lure of “inflation relief” will draw audiences back to the big screen for blockbusters like “Top Gun: Maverick” and the Imax big-screen experience, which is also being priced at $3. Re-releases of “Spider-Man: No Way Home” and the 1975 blockbuster “Jaws” are planned as well.
Theater owners see a chance to boost attendance over the typically slow Labor Day weekend. Ticket sales have stalled in August, with revenue on some weekends falling from a year ago in the absence of big new releases.
