Austrian billionaire Dietrich Mateschitz, the co-founder of energy drink company Red Bull and founder and owner of the Red Bull Formula One racing team, has died. He was 78. Officials.
(Newser)
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Austrian billionaire Dietrich Mateschitz, the co-founder of energy drink company Red Bull and founder and owner of the Red Bull Formula One racing team, has died. He was 78. Officials with the Red Bull racing team announced Mateschitz’s death Saturday. The Guardian reports his death came after a long-term illness. Mohammed Ben Sulayem, president of motor sports governing body FIA, said Mateschitz was “a towering figure in motor sport,” reports the AP.
Mateschitz and Thai investor Chaleo Yoovidhya founded the company in 1984 after Mateschitz recognized the potential in marketing Krating Daeng—another energy drink created by Chaleo—for a Western audience.
