Pei believes Apple’s growth could make it harder for Android OEMs like Nothing to survive, but it’s not going to cede the US.
Carl Pei was one of founders of OnePlus, and his latest smartphone venture has its sights set on the US. Nothing launched its first phone only in international markets, but it has started laying the groundwork for a US launch. Coming to the US is going to mean taking on Apple, and that’s a tall order. Pei believes Apple’s growth could make it harder for Android OEMs like Nothing to survive, but it’s not going to cede the US.Apple inched over 50% market share in the US during 2022, surpassing the combined share of all Android OEMs, the largest of which is Samsung. Nothing doesn’t have a significant piece of the smartphone market in any country where its Nothing Phone (1) is sold, but you could say the same of OnePlus.
