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Best Fitbit in 2023: 6 best watches and trackers

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It can be tough to pick a new fitness tracker. If you’ve been thinking of buying a new Fitbit this year, here are the best options to choose from.
If you’ve been thinking of buying a new fitness tracker, you have a wide selection of options to choose from. Fitbit is a name you’re bound to have heard of, as it’s one of the top brands in the fitness industry, with more than a dozen varieties of fitness trackers and smartwatches to suit different needs.
With that number to choose from, it’s not hard to see why people might become overwhelmed when choosing between them. Thankfully, there are definitely Fitbits that excel in certain areas, and as such, it’s not too hard to narrow down your choice to find the best Fitbit for you. We’ve done a bit of the work for you here by grabbing some of the best Fitbit options around, breaking them down, and pointing out what makes them so special. Here are the best Fitbits for 2023.
Looking to widen your vision past just Fitbit? We’ve got lists of the best smartwatches, and the best fitness trackers too.
Why you should buy this: It’s a great all-around smartwatch and fitness tracker from Fitbit.
Who it’s for: Someone who wants a strong best-of-both-worlds approach.
Why we picked the Fitbit Sense 2:
The Fitbit Sense 2 is one of Fitbit’s smartwatch options, and it is an excellent smartwatch by most metrics. It looks classy and elegant, and while the squared design means it won’t pass as a normal watch, it looks good enough that you might not care. It’s comfortable to wear too, and the strap-swapping system is extremely easy to use.
But the meat of any Fitbit device comes from its fitness tracking, and the Sense 2 is not lacking here. It tracks steps and heart rate, as well as your stress levels over time, helping you pinpoint your stress triggers. Also included is an ECG app, as well as comprehensive food and drink tracking too, which makes your health tracking even more accurate. It’s tough and durable and came out of our strenuous test trip without a scratch. Add in a six-day battery life, and you’ve got a winner on your hands.
It’s not perfect, however. The built-in microphone and speaker aren’t great for calls, and it’s certainly on the pricey side as far as these gadgets go. At this price, the Apple Watch SE is a strong competitor, and it’s hard for Fitbit to match that level of support. But even with that in mind, this is an excellent device, and should be high up your list to consider.
Why you should buy this: It’s a good, if small upgrade on the excellent Versa 3.
Who it’s for: Someone who wants a solid fitness smartwatch for less than the Sense 2.
Why we picked the Fitbit Versa 4:
The Versa 3 was an excellent Fitbit device, and thanks to a few small tweaks, so is the Versa 4. There’s little to really differentiate the two smartwatches from each other, but given how good the Versa 3 was, we don’t mind too much.
There are a few differences, and they’re generally all good ones. The Fitbit Versa 4 supports 40 exercise tracking modes, doubling the Versa 3’s 20, and the build is even slimmer and more lightweight than before, which is impressive. The Versa 4 has also reintroduced a mechanical button on the side, removing the Versa 3’s haptic button. Since this was one of the Versa 3’s few weaknesses, this is a big bonus.

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