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Twitter chief executive Elon Musk rallied a team of roughly 80 engineers to reconfigure the platform’s algorithm so his tweets would be more widely viewed, tech news site Platformer has reported.
A disgruntled Musk called for an emergency effort after a tweet he sent during Sunday’s Super Bowl game failed to achieve as much engagement as a tweet from Joe Biden, interviews and internal documents reviewed by Platformer have revealed.
The effort was sparked when a tweet from the president, who has 37m followers, generated nearly 29m impressions while a similar tweet from Musk – who has 128m followers – generated little more than 9.1m impressions.
A Twitter employee and cousin of Elon Musk, James Musk, posted urgently in the company Slack at 2.30am the following Monday morning, asking all employees who can code to participate. “Any people who can make dashboards and write software please can you help solve this problem,” he wrote.
