Bud Light has had a heck of a month of April. First, we learned that the beer giant created and sent specialty cans to trans dude Dylan Mulvaney to celebrate his “365 days of being a girl.”.
Bud Light has had a heck of a month of April. First, we learned that the beer giant created and sent specialty cans to trans dude Dylan Mulvaney to celebrate his “365 days of being a girl.” The backlash happened so fast that everybody at Bud Light’s parent company Anheuser-Busch is probably still wearing neck braces.
Some people vowed to boycott Bud Light, spurred on by right-leaning celebrities and politicians, while others of us never drank the nasty stuff to begin with. The anti-Bud Light sentiment is so fierce that Anheuser-Busch distributors are canceling events with the brand’s iconic Clydesdale horses out of safety concerns.
Bud Light’s descent from (Spuds) McKenzie to Mulvaney and from “Dilly, Dilly” to Dylan has hit the company where it hurts the most — its bottom line. Anhesuer-Busch has lost a whopping $6 billion in market cap value since all this brouhaha (or brew-haha?) erupted.
On Friday, Anheuser-Busch CEO Brendan Whitworth issued a milquetoast statement trying to calm things down (I guess), by declaring that he was “responsible for ensuring every consumer feels proud of the beer we brew.
