Anheuser-Busch reportedly lost more than $6 billion in value after its disastrous decision to partner with trans narcissist Dylan Mulvaney. If there was anything clear from this move, it is that Bud L.
Anheuser-Busch reportedly lost more than $6 billion in value after its disastrous decision to partner with trans narcissist Dylan Mulvaney. If there was anything clear from this move, it is that Bud Light’s VP of marketing, Alissa Heinerscheid, who was responsible for the debacle, wanted to push a social agenda rather than cater to it customers base.
“Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach,” Heinerscheid said in a podcast interview in late March.
In her mind, hiring a man who pretends to be a little girl was the approach Bud Light needed to expand its customer base. Instead, Heinerscheid succeeded in shrinking it, losing billions of dollars in the process. As a result, both Heinerscheid and her superior Daniel Blake have been put on a leave of absence in response to the backlash.
“Given the circumstances, Alissa has decided to take a leave of absence which we support,” an Anheuser-Busch spokesperson said. “Daniel has also decided to take a leave of absence.
