Gmail is now using a blue visual identifier made popular by pre-Musk Twitter to help users spot fake senders and avoid phishing and scam emails.
Google is adopting a new identity system in Gmail that will put a checkmark next to a sender’s email address. The blue checkmark, which looks identical to the one you see on social media platforms like Facebook and Instagram, has been developed to help users deduce if the sender is a legitimate business or just a scammer. The blue verified badges for Gmail have already started rolling out and will be available for paid Google Workspace users as well as every person with an ordinary Google account.
The new email checkmark system in Gmail is part of Google’s Brand Indicators for Message Identification (BIMI) initiative that was launched two years. Instead of using generic profile avatars for email senders, Google started asking businesses and organizations to verify their identity and get a special profile picture representing the brand logo.
