Meta is making it as easy as possible for billions of Instagram users to sign up on launch day.
Meta is planning to release a new social network that aims to be an alternative home for Twitter users unhappy with what Elon Musk has done to the service.
As The Verge reports, at a company wide meeting yesterday, a Meta executive demonstrated a preview version of the Twitter alternative, which is known internally as “Project 92.” When it releases, the final name is expected to be “Threads,” which is the name used in internal documents seen by The Verge.
Meta started work on Project 92 in January and views it as “our response to Twitter.” The new service needs to hit the ground running with a large user base when it launches, so it will use Instagram’s existing account system to remove friction and allow the personal information of each Instagram user to be automatically transfered over.
