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A distributor of Bud Light said he believes the brand will not recover from the fall in sales following the conservative boycott over its partnership with a transgender influencer.
“Consumers have made a choice,” a Texas-based beer distributor told the New York Post. “They have left [Bud Light] and that’s how it’s going to be. I don’t envision a big percentage of them coming back.”
Distributors are focusing on other brands as they’re worried that those who boycotted Bud Light have settled on other, similar beers.
“There is an increasing feeling that this [Bud Light] decline rate could last for a while and the distributors are worried about losing those drinkers to other similar brands,” David Steinmann, executive editor at Beer Marketer’s Insights, told the Post.
