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Anheuser-Busch InBev on Thursday reported a big drop in profit for the second quarter, coming on the back of poor Bud Light sales and the backlash over a shared campaign with transgender influencer Dylan Mulvaney.
AP reports the world’s largest brewer said revenue in the United States declined by 10.5 percent in the April-to-June period year-on-year, “primarily due to the volume decline of Bud Light.”
In dollar terms, revenue fell $395 million in North America during the period, compared to the same time a year ago, and came after the company initially tried to downplay the hit it took by associating with Mulvaney.
Michel Doukeris, CEO of the global brand Anheuser-Busch InBev, sought to downplay the impact the Dylan Mulvaney partnership has had on Bud Light.
